About Rue

• About Rue
• Our Process
• Management Team

Helping our clients protect their assets for nearly 100 years.

In business and in life, sometimes you just can't see it coming.  That's why there's Rue Insurance.  We've been helping our clients protect their assets and improve their profitability for nearly 100 years.

Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ to help local farmers protect themselves from the devastating losses caused by fire. Under the direction of four generations of Rues, Rue Insurance has grown from a single coverage operation into a regional leader in risk and asset protection. Our 75 employees in two locations serve the insurance needs of over 8,500 individuals and 3,000 businesses with multiple lines of coverage in 44 states. We have the experience and capabilities to advise businesses large or small, new or established. All the while, Rue has maintained its commitment to personal and reliable service.

Be Ready with Rue™ is a commitment to help our clients identify potential risks and create a strategy that both reduces these risks and results in greater profitability.  By establishing departments that focus on our major risk areas -

• Business Insurance
• Employee Benefits
• Personal Insurance

- Rue is able to offer clients a Coordinated Asset Protection (CAP) Program.  Our CAP Program will help your organization implement and administer your custom Risk Reduction Plan to Be Ready for that event you just don't see coming.

Risk in business is often like an iceberg. Sometimes you just can't see it coming. A key employee mishap. A fire in your building. That's why Rue Insurance offers an array of services that helps your business prepare for those unforeseeable times. You'll be ready with Rue.