Rue Insurance offers an array of services that helps you prepare for the unexpected. Family Ready. Business Ready. Life Ready. You’ll be ready with Rue.
A century of serving our New Jersey community.
Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ, to help local farmers protect themselves from the devastating losses caused by fire. Under the direction of four generations of Rue’s, Rue Insurance has grown from a single coverage operation into a regional leader in risk and asset protection.
No matter what the need or risk, we’ve got it covered.
With more than 70 employees employed, we serve the insurance needs of over 8,500 individuals and 3,000 businesses through multiple lines of coverage in 44 states. We have the experience and capabilities to advise businesses, individuals, and families of their potential risks while perfecting the most appropriate coverage for their needs. Rue is committed to personal and reliable service—exactly the kind of service you deserve.
What matters most to us.
In business and in life, sometimes you just can’t see it coming. That’s why there’s Rue Insurance. We’ve been helping our clients protect their assets and improve their profitability for over a century with the belief clients are entitled to obtaining the most out of their insurance purchase. That’s why we specialize in solving the challenges confronting businesses and individuals.
What Makes Rue Insurance different?
What makes Rue Insurance different from other insurance brokers?
Rue Insurance is an independent insurance agency providing Business, Benefits, Home & Auto insurance across different industries. We act as long-term advisors by identifying risk, aligning coverage, and helping organizations adapt to changing market conditions rather than simply shopping renewals.
Learn more: The Insurance Buying Process
How often should a business review its insurance program?
Insurance should be reviewed annually and whenever your business experiences growth, property upgrades, new locations, or product or business line changes. Relying only on automatic renewals often leads to coverage gaps.
Learn more: Policy Reviews: How Insurance Brokers Help Protect Your Business
https://www.rueinsurance.com/blog/policy-reviews-how-insurance-brokers-help-protect-your-business
What industries does Rue Insurance serve across New Jersey, Pennsylvania, and New York?
Rue Insurance serves many different industries including construction, manufacturing, real estate, healthcare, nonprofits, professional services, and public entities. Our teams are organized by industry expertise to address regional risk and regulatory differences. Having an advisor that knows your business and focuses on your industry greatly increases the likelihood that your business will be protected properly with the right policy enhancements, preferred pricing and long-term carrier relationships.
Learn more on our website: Solutions by Industry
https://www.rueinsurance.com/business-insurance/insurance-by-industry/
When should I consider reviewing my current broker relationship?
Insurance requirements, coverages, carriers and options change often. If coverage reviews are infrequent and communication is limited, it may be time for a second opinion, especially in the rapidly changing New Jersey, New York, and Pennsylvania geographic markets.
Learn more: Read the blog article titled 5 Reasons Employers Change Insurance Brokers
https://www.rueinsurance.com/blog/5-reasons-employers-change-insurance-brokers
What should I expect when working with Rue Insurance?
You should expect a discovery driven process focused on education and insight. We identify risks, uncover gaps, and provide recommendations before coverage decisions are made. Regular communication, policy and carrier reviews and ongoing advice are hallmarks of any positive independent agent relationship, which is what you should expect when working with Rue Insurance.
Learn more on our website: We bring a focused process towards quality solutions
https://www.rueinsurance.com/our-process
We Give Back to Our Community
We are extremely proud to have the opportunity to be involved in our community. We give back to those in need whether it be in monetary contributions or volunteering for charitable events.
Learn About Community Involvement
100
Years in Business
4
Generations of Family
65
Insurance Advisors
8,500
Individual Clients
3,000
Business Clients
Our Mission
Be Ready with Rue™, a commitment to help our clients identify potential risks and create a strategy that both reduces these risks and results in greater profitability.
Meet Our Leadership
The Rue Insurance Difference
Learn about what makes us special.
Personalized insurance solutions.
Enhanced, risk management resources.
Trusted advice for more than 100 years.
Rue Insurance is located in Hamilton Township, NJ, and licensed in NJ, PA, and NY as well as many other states.
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