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Learn how Rue can help you plan for the future.

About Our Agency - Smiling Portrait of Diverse Rue Insurance Team Standing in Front of the Office Building in Hamilton Township New Jersey

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Rue Insurance offers an array of services that helps you prepare for the unexpected. Family Ready. Business Ready. Life Ready. You’ll be ready with Rue.

A century of serving our New Jersey community.

Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ, to help local farmers protect themselves from the devastating losses caused by fire. Under the direction of four generations of Rue’s, Rue Insurance has grown from a single coverage operation into a regional leader in risk and asset protection.

No matter what the need or risk, we’ve got it covered.

With more than 70 employees employed, we serve the insurance needs of over 8,500 individuals and 3,000 businesses through multiple lines of coverage in 44 states. We have the experience and capabilities to advise businesses, individuals, and families of their potential risks while perfecting the most appropriate coverage for their needs. Rue is committed to personal and reliable service—exactly the kind of service you deserve.

What matters most to us.

In business and in life, sometimes you just can’t see it coming. That’s why there’s Rue Insurance. We’ve been helping our clients protect their assets and improve their profitability for over a century with the belief clients are entitled to obtaining the most out of their insurance purchase. That’s why we specialize in solving the challenges confronting businesses and individuals.

Find Your Coverage

We’re here to help you explore your coverage options.

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Contact Rue Insurance

Our Hamilton Township, NJ Office

3812 Quakerbridge Road
Hamilton Township, NJ 08619

 800-272-4783 toll-free
 609-586-7474

609-586-3991 fax

We Give Back to Our Community

We are extremely proud to have the opportunity to be involved in our community. We give back to those in need whether it be in monetary contributions or volunteering for charitable events.

Learn About Community Involvement

100

Years in Business

4

Generations of Family

65

Insurance Advisors

8,500

Individual Clients

3,000

Business Clients

Our Mission

Be Ready with Rue™, a commitment to help our clients identify potential risks and create a strategy that both reduces these risks and results in greater profitability.

Meet Our Leadership

The Rue Insurance Difference

Learn about what makes us special.

Personalized insurance solutions.

Enhanced, risk management resources.

Trusted advice for more than 100 years.

Rue Insurance is located in Hamilton Township, NJ, and licensed in NJ, PA, and NY as well as many other states.

Let’s Get Started

  1. Step 1Fill out the form.
  2. Step 2Review your options with us.
  3. Step 3Get the coverage you need.

Request Information

Don’t like forms? Contact us at 800-272-4783 or .