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Rue Insurance offers an array of services that helps you prepare for the unexpected. Family Ready. Business Ready. Life Ready. You’ll be ready with Rue.
A century of serving our New Jersey community.
Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ, to help local farmers protect themselves from the devastating losses caused by fire. Under the direction of four generations of Rue’s, Rue Insurance has grown from a single coverage operation into a regional leader in risk and asset protection.
No matter what the need or risk, we’ve got it covered.
With more than 70 employees employed, we serve the insurance needs of over 8,500 individuals and 3,000 businesses through multiple lines of coverage in 44 states. We have the experience and capabilities to advise businesses, individuals, and families of their potential risks while perfecting the most appropriate coverage for their needs. Rue is committed to personal and reliable service—exactly the kind of service you deserve.
What matters most to us.
In business and in life, sometimes you just can’t see it coming. That’s why there’s Rue Insurance. We’ve been helping our clients protect their assets and improve their profitability for over a century with the belief clients are entitled to obtaining the most out of their insurance purchase. That’s why we specialize in solving the challenges confronting businesses and individuals.
We Give Back to Our Community
We are extremely proud to have the opportunity to be involved in our community. We give back to those in need whether it be in monetary contributions or volunteering for charitable events.
Learn About Community Involvement
100
Years in Business
4
Generations of Family
65
Insurance Advisors
8,500
Individual Clients
3,000
Business Clients
Our Mission
Be Ready with Rue™, a commitment to help our clients identify potential risks and create a strategy that both reduces these risks and results in greater profitability.
Meet Our Leadership
The Rue Insurance Difference
Learn about what makes us special.
Personalized insurance solutions.
Enhanced, risk management resources.
Trusted advice for more than 100 years.
Rue Insurance is located in Hamilton Township, NJ, and licensed in NJ, PA, and NY as well as many other states.
Let’s Get Started
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