About Our Agency

Family Ready. Business Ready. Life Ready. Be Ready With Rue.

Rue helps you plan for the future.

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Risk in business is often like an iceberg. Sometimes you just can’t see it coming. A key employee mishap. A fire in your building. That’s why Rue Insurance offers an array of services that helps your business prepare for those unforeseeable times. You’ll be ready with Rue.

A century of serving our New Jersey community.

Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ to help local farmers protect themselves from the devastating losses caused by fire. Under the direction of four generations of Rue’s, Rue Insurance has grown from a single coverage operation into a regional leader in risk and asset protection.

No matter what the need or risk, we’ve got it covered.

With more than 70 employees employed, we serve the insurance needs of over 8,500 individuals and 3,000 businesses through multiple lines of coverage in 44 states. We have the experience and capabilities to advise businesses, individuals, and families of their potential risks while perfecting the most appropriate coverage for their needs. Rue is committed to personal and reliable service—exactly the kind of service you deserve.

What matters most to us.

In business and in life, sometimes you just can’t see it coming. That’s why there’s Rue Insurance. We’ve been helping our clients protect their assets and improve their profitability for over a century with the belief clients are entitled to obtaining the most out of their insurance purchase. That’s why we specialize in solving the challenges confronting businesses and individuals.

We Give Back to Our Community

We are extremely proud to have the opportunity to be involved in our community. We give back to those in need whether it be in monetary contributions or volunteering for charitable events. Additionally, in an effort to continue supporting our community, we launched a community engagement referral program in 2020 that ties referrals and charitable giving together.

About Our Agency - View of Rue Insurance Team Standing Outside Office Building
About Our Agency - Rue Insurance Team Celebrating Heart Health Awareness Month in the Office
About Our Agency - Photo of an Iceberg Floating in the Water

Get Started Today

We’re here to provide the advice you need to protect what matters most.

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What makes our independent agency different?
  • Personalized insurance solutions.
  • Enhanced, risk management resources.
  • Trusted advice for more than 100 years.

Rue’s Records and Reputation

Learn about what makes Rue Insurance special.

100
years in business
4
generations of family
65
insurance advisors
8500
individual clients
3000
business clients

The Rue Insurance Story

Our Agency Focus

Be Ready with Rue™, a commitment to help our clients identify potential risks and create a strategy that both reduces these risks and results in greater profitability.

Meet Our Leadership

Discover Business Insurance

We offer a thorough process to help you learn more about how our integrated solutions will help you reduce risks, protect your assets, and prepare you for the unexpected. Click the button below to learn more about Our Process.

Our Process

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It only takes a minute to get started.

  • Fill out the form, we’ll be in touch.
  • Go over your options with an agent.
  • Get the coverage you need.

Would you rather discuss this in person? Get in touch with an agent today!