Be Ready with Rue

Be Ready with Rue

Be Ready with Rue™ is a commitment to help our clients identify potential risks and create a strategy that both reduces these risks and results in greater profitability.

Business Solutions & Industry Expertise

Personal Solutions

Personalized Service

At Rue, you’re not just another policy written; you are a valued client. We work to get to know you, and the full scope of your situation, so that we can advise you on the appropriate coverages for your needs. Plus, we strive to explain your coverages in plain English, so that you’re making informed decisions about your coverages.


When we say we’ll call you back, we mean it. When you fill out a form on our site, it doesn’t go into a black hole; real people read your message and respond appropriately.

We offer many forms of contact, such as calling our office, filling out a form, or emailing us, so that you can communicate via the channel you prefer.

In the event of a claim, our claims service operates 24/7. We work with you, not against you, to help you complete the necessary steps to file a claim promptly and effectively. These steps help to ensure faster claims resolution.

Trusted Reputation

We’ve been helping our clients protect their assets since 1917. Don’t take it from us though; these are some of the Google Reviews we’ve gotten, which are testaments to our exceptional service:

About Rue: Helping Our Clients Protect Their Assets For Over 100 Years

Be READY Client Experience


A unique, non-traditional approach to insurance


A single source for all your insurance product needs


A comprehensive, 4-step process to tailor coverages for you


A trusted institution since 1917


A custom solution tailored to your needs

Our Process

Our Continuous 4-Step Process Helps Ensure That You Are Prepared For The Unexpected.

Be Ready Process Discover Design Implement Monitor

We operate in a constantly changing business and regulatory environment. A haphazard approach to insurance leads to gaps in coverage, inappropriate limits and higher costs.

At Rue Insurance, we have instituted a standard four-step process that helps to ensure that your insurance needs align with your changing business.

The purpose of our Risk Reduction Approach for business risks and Total Benefits Approach for employee benefit programs is to minimize your total cost of risk and improve your profitability.

Our four-step process is not a singular event; it is an ongoing system that can decrease operating costs and fosters long-term relationships.


We continually take a fresh, in-depth look at your situation. Unlike many brokers, we don’t just build on your existing program, we start from square one. A thorough, complete review of the company is the ideal way to discover potential risks to our clients.


The discovery phase uncovers the information necessary to create a custom program for your business. This program will be designed to manage the risks your business may encounter.


Rue executes a plan of action tailored to your business. When followed throughout the year, this plan allows for an efficient approach to meeting defined goals and deadlines relevant to your company’s success.


Rue will refine the plan of action on a regular basis. Our continued involvement and interest in your business’ success displays our dedication to building a long-term relationship with you as our client. Too often, we find that mistakes and coverage gaps are perpetuated due to lack of communication and review. Our process helps to ensure that our clients are Ready should an incident occur.

Our History and Philosophy Behind Be Ready with Rue

Be Ready with Rue

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